Briefly summarize necessary background information
State your thesis
Convey your organization of the paper -- (i.e., "roadmap"). Tell the audience what your paper will show and in what order. If you can concisely summarize your research and outline the arguments of your paper, then odds your audience will be able to follow your analysis.
2. Background - Orient the Audience
Describe the genesis of the subject
Describe the changes that have occurred during its development.
Explain the reasons for the changes
Describe where things are now (You may also want to indicate the reasons for further change).
3. Analysis - Explain the Thesis
Discuss the major issues;
Separate issues and sub-issues
Order issues logically
Introduce and conclude on each issue
Present your arguments and rebut opposing arguments
Use organizational paradigms where appropriate
Restate the thesis of the paper
Summarize major points
If you chose to use a hypothetical in your introduction, revisit the hypothetical to "tie-up" your paper.